WWE will report their 2014 third quarter results on Thursday before market open. The results are significant for a number of reasons but below are some notable things to look for:
WWE Network subscriber count:
WWE announced on April 7, 2014 they had 667,287 WWE Network subscribers.
In July, it was learned the WWE Network had 700,000 subscribers as of June 30, 2014.
On August 12, 2014 the WWE Network was made available on an over-the-top basis in more than 170 countries and territories, including Australia, New Zealand, Hong Kong, Singapore, Mexico, Spain, and the Nordics, among others. The previous numbers were US-only.
Prior to WWE's Network announcement in July, the company had made it clear they needed 1 million domestic subscribers to break even and they would consider the launch successful if they met that target before the end of the year. After July, WWE backed off the 1 million subscriber target considerably, however, international availability was bumped up in order to attract more subscribers.
The subscriber count reported on Thursday will be through September 30, 2014 (which was the end of quarter three).
Pay-per-view buy rates:
In addition to an update on WWE Network subscribers, WWE will provide traditional pay-per-view buy rates for Battleground, SummerSlam and Night of Champions. You can read official traditional buy rate numbers for the shows prior to Battleground at this link.
These are just a couple of metrics that will be available on Thursday. Obviously there will be other indicators released as well in relation to WWE's key drivers. However, given the transition from traditional pay-per-view to the WWE Network, it is by far the one of biggest interest.
Vince McMahon and Chief Financial Officer George Barrios will host a conference call with investors on Thursday morning to discuss the results. We'll be on the call and have complete live coverage here at WrestlingNewsWorld.com.