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The Rock Teams Up With Under Armour

The Rock

Under Armour announced on Monday they’ve agreed to a deal with The Rock. According to their announcement, Rock will "work hand in hand with the innovative performance brand to create a range of products across footwear, apparel and accessories as well as support Under Armour's Connected Fitness initiatives."

In addition to the merchandise line, The Rock will also be involved with Under Armour’s charitable outreach program for first responders, public safety officials and servicemen and women called UA Freedom.

The first items available will be a duffle bag and a backpack, which will be sold on Under Armour’s website. The Rock will also promote the company's Connected Fitness platform, including the new Under Armour Health Box and Record application.

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">@TheRock. It’s time to work.

— Under Armour (@UnderArmour)

Welcome to Our House, @TheRock.

It’s time to work.

— Under Armour (@UnderArmour) January 25, 2016

">January 25, 2016

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