Fast Company interviewed Stephanie McMahon ahead of Wrestlemania 31 and she had some interesting comments in regards to her own usage of social media, how the company tracked the success of it and the decision for her to Tweet out of character.
Below is an excerpt from the interview:
I noticed that. The "you" on TV is a totally different personality from the "you" on social media.
You're exactly right. I play a character on TV—that's my persona, that's the villain personality. Stephanie McMahon, one half of The Authority.
In real life I’m very different than that! I am chief brand officer of WWE. I am a mom of three beautiful daughters. You know, I just I wear a lot of hats.
It’s interesting because when we first launched social for me, we weren’t sure what voice I should be using. In the beginning, I used a combination of my character voice and my personal voice, and we found it didn’t work. We found it confused the audience. So we strategically decided to put it in my personal voice. And that's what we've been doing for some time now, and it's been successful. We've had a large number of engagements.
Was sort of feedback on social were you guys looking at when you made that call?
Tracking the numbers. Certainly the response rate. When I would try to put out something positive, it wasn’t received well because some people wanted to engage with me in my character. But it was a much smaller group that fans that wanted my character versus the bigger opportunity, which again is why it was a strategic decision for me to be in my personal voice.
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