WWE issued a press release on Wednesday, noting the promotions of Michelle Wilson, George Barrios and Stephanie McMahon. The key name here is Stephanie McMahon.
We reported here on WrestlingNewsWorld.com Premium on October 28, 2013 that Stephanie McMahon had stepped down as the head of creative. The move was described as something that she welcomed, where she wasn't forced to shoulder so much responsibility in regards to the quality of the programming. At the time, Vince McMahon had taken back the reigns as the head of creative.
WWE wanted to keep the move quiet because they didn't want to paint Stephanie in a negative light. It looks like this release is a way to acknowledge the change and announce the new positions.
Below is the full release:
WWE PROMOTES KEY EXECUTIVES TO LEAD FUTURE GROWTH
STAMFORD, Conn., December 4, 2013 – WWE (NYSE: WWE) is poised for transformative growth in important areas, including the renegotiation of its four largest television rights agreements, the potential launch of a WWE Network, expansion in key international markets, distribution of content on emerging platforms and new strategic partnerships. Michelle D. Wilson, George Barrios and Stephanie McMahon have been promoted to lead WWE in the execution of these strategic growth initiatives.
Michelle D. Wilson, formerly Chief Marketing Officer, has been promoted to Chief Revenue and Marketing Officer and will now oversee all of the company's revenue lines and assume responsibility for WWE's $900 million retail consumer products business. Wilson retains her current revenue generating responsibilities for Sponsorship Sales, Pay-Per-View and New Business Development and will continue to oversee all WWE Marketing and Corporate Communications. Wilson is also spearheading the company's efforts to launch a WWE Network and will continue to report directly to WWE Chairman and Chief Executive Officer Vince McMahon. Casey Collins, Executive Vice President, Consumer Products will report to Wilson.
George Barrios, formerly Chief Financial Officer, has been promoted to Chief Strategy and Financial Officer and will now oversee all of the company's strategic planning processes and take over management of WWE's day-to-day Television Operations. He will retain his management of Financial Planning and Investor Relations. With Wilson, Barrios is co-leading WWE's television rights negotiations and will continue to report directly to WWE Chairman and Chief Executive Officer Vince McMahon. Will Staeger, Executive Vice President, Television Production will report to Barrios.
Stephanie McMahon, formerly Executive Vice President, Creative, has been promoted to Chief Brand Officer and will lead WWE's efforts to further enhance its brand reputation among key constituencies including advertisers, media, business partners and investors. McMahon will serve as the company's brand ambassador and work with WWE's business units to support key growth initiatives. McMahon will also lead WWE's targeted youth and moms marketing programs and will continue to report directly to WWE Chairman and Chief Executive Officer Vince McMahon.
Kevin Dunn will serve as Executive Producer of all WWE programming, including Monday Night Raw, Friday Night SmackDown, WWE Main Event and Total Divas and will continue to report to Vince McMahon.
"WWE is entering a new era of unprecedented growth," said WWE Chairman and Chief Executive Officer, Vince McMahon. "I am confident that my senior executive team is now organized more effectively to capitalize on the wealth of opportunities."
Additionally, Perkins Miller, Executive Vice President, Digital Media will report to Chairman and Chief Executive Officer Vince McMahon, and Eddie Feldmann, Senior Vice President, Creative Writing will report to Paul Levesque, Executive Vice President, Talent and Live Events.