WWE and Snapchat have announced a multi-year partnership that will kick off at this year's WrestleMania. WWE.com broke the news earlier this morning.
Snapchatters and WWE fans around the world will be able to experience WrestleMania as part of a multi-year partnership announced today by Snapchat and WWE. To kick off the partnership, Snapchat will cover WrestleMania, which takes place this Sunday, April 3, at AT&T Stadium in Arlington, Texas, via a Live Story.
This isn't the first time WWE has worked closely with a social media organization. WWE works with Facebook, Twitter, Vine and many other organizations. Snapchat will be giving WrestleMaia 32 its own story in the Live section of their feed. Snaps will be submitted to the WrestleMania feed and updated all night long so that users can get a feel for what it's like live from Dallas.