WWE announced Tuesday afternoon that Bruce Prichard will be named as the Executive Director of Smackdown, replacing Eric Bischoff in the role. 

Prichard will be working directly with Vince McMahon, reporting to him on all duties for Friday Night Smackdown episodes. 

Here’s WWE statement down below! 

Bruce Prichard has been announced as the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.

Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.

Prichard brings nearly 40 years of experience in sports-entertainment with an extensive background in character development and creative storytelling. During his career, Prichard has served in a variety of roles, including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.

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