WWE reported their 2014 quarter two earnings before market open on Thursday. As part of the release, the company provided an update on WWE Network subscribers, the traditional pay-per-view buy rates for shows in the quarter, announced WWE Network's international availability and revealed a plan for the WWE Network to operate as a traditional Pay-TV channel as part of a 10-year partnership with Rogers Communications in Canada. They also detailed a plan to improve their 2015 OIBDA (operating income before depreciation and amortization) outlook by $30 million -- which includes a 7% staff reduction.
All of this was enough for investors to react positively to WWE's release with the stock price up over 9% in the early trading hours. Below is a screen grab of the WWE stock price just after 10 AM EDT on Thursday: